AT&T announces iPhone tethering – gets rid of “unlimited data” in plans

According to fiercebroadbandwireless.com, AT&T announced, that as of June 7th (the anticipated date of the new iPhone OS 4) they will be changing their current smartphone pricing plans.  AT&T is doing away with unlimited data usage and instead will offer 200 MB of data for $15 per month or 2 GB of data for $30.  According to AT&T the unlimited data plan is unnecessary, reporting that 98% of AT&T smartphone users are using less than 2 GB per month and 65% use less than 200 MB per month of data.  That sounds all well and good – but why get rid of the unlimited data plan then?  If only 2% of customers are benefiting from the unlimited data, why risk agitating them if it’s a non-issue?  That doesn’t seem to make much sense. What does make sense, however, is that in an effort to curb the ongoing data gridlock issue that AT&T has been experiencing for sometime now, in addition to providing free Wi-Fi in areas like NY and pushing consumers towards the Microcell,  AT&T is doing away with offering it’s subscribers unlimited data.

On the upside, however, AT&T will not be charging ridiculous overage charges in the event that a user exceeds their data plan.  For the present billing cycle, the customer will simply receive another monthly data purchase of the amount of data that they currently pay for (200 MB or 2 GB).

In more big AT&T smartphone news – AT&T is finally announcing that users will be able to purchase tethering for the iPhone OS4 (read about the stolen iPhone OS4 here).  For an additional $20 per month, iPhone will be able to tether to their laptop via USB or Bluetooth (if they have purchased the higher data usage plan called: DataPro).  This is huge news as one of the main features of competing smartphones, such as the Droid OS (FroYo) is the availability of tethering.  Consumers and technology news outlets have long been wondering when Apple and AT&T would bring tethering to the iPhone.  Apple has brought, upon itself, a lot of controversy by not offering features with it’s mobile devices that are proving to be expected and common-place features  (such as tethering, Flash support, etc) as well as keeping a tight reign on app production (such as WiFi Sync – an app that was hugely beneficial to many consumers).

The makes data gridlock solutions like Cell-Fi™ even more important.  Now that iPhone users will have a cap on their data consumption – it will become even more important to offload data to Wi-Fi networks to avoid racking up even more charges on your monthly cellular bill.  Data usage over Wi-Fi will not go against the data that one uses over the 3G network.

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One Response to “AT&T announces iPhone tethering – gets rid of “unlimited data” in plans”

  1. atics Says:

    very interesting changing price plan by AT&T, more over ipmact to iPhone OS4 in offload data in Internet..it will impact also in data planning in such mobile operator

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