Posts Tagged ‘support’

No Noise Is Good Noise

December 26, 2012

As internet usage and the increasing demand for immediacy expand, Internet Service Providers are quickly learning that unresolved glitches and errors in network functionality are creating much ‘noise’ on the social media front, ultimately translating into a bad rap- for property managers and providers alike.

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In an article written by David Daugherty for Broadband Communities magazine’s October 2012 Issue, he explains, “Noise is an indicator of how well a service provider performs day to day. If residents make noise in the front office about poor internet performance, rest assured they are voicing their discontent socially.”  This is especially a concern in the student housing sector, as students so widely rely on the internet and social media for many daily activities, such as schoolwork and entertainment. At student housing properties, this noise does not go long unheard, as social media sites are an optimal vehicle for the residents to ‘echo’ any issues they might be experiencing. Philip Emer, director of technology for Preiss Properties, states that in some cases, it has even proven helpful to use said social media thread to help diagnose and address certain problems networks may be experiencing. It is no secret that any problems with service not rapidly addressed, have a surprisingly efficient way of presenting themselves to not only fellow residents, but also property management, regional and corporate offices, and the service providers. In the long run, inadequate customer service definitely has the potential to create a poor reputation for all parties involved.

Luckily, there is a solution. It has taken some time, trial, and error, but the industry is now realizing that many former business models are in need of a total revamp, such as self-help and troubleshooting interfaces. It is important that any network used at a multi-unit facility, especially student housing, is fully managed and monitored to assure a seamless user experience. Subscribers are eagerly seeking swift, tech-savvy, easily attainable customer support representatives, and more service-oriented assistance, less reliant on the outdated do-it-yourself model. Daugherty says simply, “key stakeholders must understand that maintaining customer expectations is a never-ending task”.

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